Over the past few years, AI has transformed SEO practices worldwide. Traditional SEO focused heavily on keyword placement and link building. Now, AI tools like ChatGPT, Google’s Search Generative Experience (SGE), and sophisticated content analysis software have shifted the landscape.

Key changes include:

Search Intent & Context: AI understands natural language better, so SEO is increasingly about satisfying user intent rather than just matching keywords. Content must answer specific questions and be contextually relevant.

Content Quality & Authenticity: AI-driven algorithms can detect thin or duplicated content. Original, in-depth, and engaging content ranks better than ever.

SERP Changes: Generative AI is reshaping search results, producing direct answers and summaries. Brands must adapt their strategies to appear in AI-generated snippets or summaries.

Voice & Conversational Search: As voice search grows, optimizing for conversational queries is crucial, requiring a more natural tone and FAQ-style content.

Technical SEO Advances: AI tools help automate site audits, predict trends, and identify technical issues faster, making websites more efficient and competitive.

Globally, SEO is becoming less about gaming algorithms and more about providing genuine value to users. Brands that embrace AI tools and focus on helpful, authoritative content are gaining an edge in search visibility.

AMS Business Values

At Advance Media Solution our culture comes to life through three core values:

We seize opportunities to innovate and grow
We are one firm with a shared sense of purpose
We care about each other and the world around us

We guide our clients through difficult issues, bringing our insight and judgment to each situa- tion. Our innovative approaches create original solutions to our clients’ most complex domes-tic & multi jurisdic tional deals and disputes.

By thinking on behalf of our clients every day, we anticipate what they want, provide what they need & build lasting relationships. These are the concept that shape our distinctive culture & differentiate us from others.