Social media marketing is the use of platforms like Instagram, Facebook, and LinkedIn to promote a brand, connect with an audience, and drive business goals. It combines content creation, strategy, and engagement to build awareness, trust, and conversions.

SEO (Search Engine Optimization) is the process of improving your website’s visibility on search engines like Google to attract organic (non-paid) traffic. It involves optimizing content, keywords, and site structure so your business ranks higher when people search for relevant topics.