10 Marketing Data Analysis Tools to Evaluate Market Share

  1. Statista

    • Provides global industry statistics, market sizes, and market share breakdowns.

  2. Similarweb

    • Offers traffic estimates, engagement metrics, and market share comparisons for websites across industries.

  3. SEMrush Market Explorer

    • Analyzes competitor domains, audience overlap, and relative market share.

  4. Ahrefs

    • Delivers insights on organic search share, backlinks, and content performance among competitors.

  5. NielsenIQ

    • Widely used in FMCG and retail for tracking market share, consumer behavior, and category trends.

  6. Gartner Digital Markets (for B2B SaaS)

    • Tracks vendor market share, buyer interest, and competitor comparisons for software markets.

  7. Google Trends

    • Compares search interest for brands and products, useful for gauging relative market awareness.

  8. Crunchbase

    • Provides company funding, growth data, and sector analysis for evaluating market positioning.

  9. IBISWorld

    • Offers detailed industry reports, market size, and major player market share.

  10. Brandwatch (now part of Cision)

  • Social listening tool to analyze brand share of voice and competitor discussions.

Understanding your company’s market share—and how it stacks up against competitors—is essential for strategic planning. Tools like Statista, IBISWorld, and NielsenIQ provide solid industry-level data and market share estimates across regions and sectors. Digital tools such as Similarweb, SEMrush, and Ahrefs help analyze online market presence, revealing how much traffic and engagement your competitors command compared to you.

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For B2B sectors, platforms like Gartner Digital Markets and Crunchbase offer insights into company size, growth, and competitive landscapes. Meanwhile, tools like Google Trends and Brandwatch help gauge public interest and brand visibility, providing a sense of your share of voice in the market. Using these tools collectively can give you a clear, data-driven picture of where you stand—and where the best opportunities lie.