Web Analytics
Web Analytics refers to drilling down raw data about the users’ behavior when they are interacting with your website to gain useful insights about their actions so that the conversion rate may be improved.
Remember that visitors usually do not act the way you think, and may be expecting something quite different from your website than you had thought of. A careful Web Analytics Services of website metrics like bounce rate, abandoned sales, exit pages, conversion rate, page views, unique visitors, low-quality traffic, etc.
Increasing your conversion rate
Through careful analysis of the website metrics, we will be able to inform you how your website is performing in terms of marketability, user engagement, and product sales. A bounce rate of 40 percent or more means the site is either attracting the wrong visitors or isn’t designed for good conversion. A high cart abandonment rate means that reasons like security features, website design, poor clarity, or difficult navigation may have discouraged the user from completing the sales process.
A good buying process should be able to capture some useful personal information about the visitor like email ID, phone number, etc. before he goes through the checkout process. By making web pages accessible to older browsers, new mobile technology, and assistive devices like screen readers, we significantly increase their accessibility and hence reduce bounce rate. Our regular Web Analytics Reports will let you know where and who the money comes from, and suggest ways to improve your ROI.
Web Analytics for Business Intelligence
Advance Media Solution team has a deep understanding of Google Analytics and other real-time analytics software. We analyze the user’s behavior and suggest actions for a high conversion ratio and returns on investment (ROI). Our understanding of new powerful analytical tools lets us gather useful business intelligence for you. We dig down the data deep enough to know where the users came from, what they were looking for on the site, what resulted in lost sales, and how they found your site.
We provide the following prominent services
- User behavior analysis
- Business intelligence
- KPI analysis
- Exit page and lost sale analysis
- Increasing accessibility of web pages
- Improved user experience
- Navigation and keywords analysis
What our clients say…
